We’re committed to protecting your personal information and respecting your privacy.
Our privacy policy (“policy”) explains how we handle the personal information we collect as part of our day-to-day business and lets you know about your rights when it comes to your personal information.
We’ll always be clear about how and when we collect, use and share your personal information and we’ll never sell your personal information.
We may update this policy from time to time. If we do, we’ll post a notice on our website. Updates are effective on the date shown on this policy.
In this policy we refer to ourselves, or our company or organization – as “we”, “our” and “us”.
L’ENTREPRISE
Our privacy officer monitors compliance with this policy.
Privacy policy
What’s personal information?
Personal information is information that either on its own or combined with other information allows an individual to be identified.
Examples include your name and address, as well as more sensitive information such as your health and financial records.
When applicable, this includes information about other people such as your spouse, common-law partner, and children.
Learn more about how we collect, use, share, and protect your personal information as well as your privacy rights:
- How we collect personal information
- How we use personal information
- How we share personal information
- How we protect personal information
- Your privacy rights and how to manage them
How we collect personal information
We collect your personal information in three ways:
- directly from you
- from other people and organizations
- from your use of our websites.
We collect personal information directly from you throughout our relationship with you. For example, we may collect personal information through paper or online applications for products and services, on the telephone, through online chat, or through email.
Depending on the products and services you have with us, we may also collect your personal information from other people and organizations. These can include government departments and agencies, and other organizations that help us provide you with the products and services you’ve requested.
When you visit our website, we’ll also collect your personal information using cookies. Cookies make your next visit easier by storing your preferences. You can control how we collect and use your personal information by visiting our cookie consent manager. View our cookie management policy here
When we collect personal information, we’ll only collect what we need and we’ll tell you why we need it.
When applicable, the personal information we collect may also include financial information about you, about your spouse, common-law partner, dependants and beneficiaries.
We’ll ask you to confirm their consent for us to collect and use this information, and to communicate with you about them.
Type of personal information we collect
Depending on the product or service, we may collect the following types of personal information. We’ve included some categories and examples of personal information we collect. These examples aren’t intended to be exhaustive.
- Identification and contact information – such as name, address, telephone number, email address, date of birth, social insurance number (SIN) when required, information on government-issued identification
- Financial information – such as annual income, assets, liabilities, banking information, investor profile
- Employment information – such as your job and where you work, your work history, compensation records
- Online Services use – such as your internet protocol (IP) address (a unique identifier for each device that connects to the internet), when you visit our site, which pages you visit and for how long
- Any other information to help up deliver the services requested.
How we use personal information
We use your personal information to help you reach your objectives in regards to accounting, personal income taxes or other taxes, tax planning or other financial advice.
Depending on the products and services you have with us, your personal information may be used to:
Know who you are:
- Verify your identity
- Provide you with advice
- Maintain your profile and keep accurate records
If you provided your social insurance number (SIN), we’ll use it for tax reporting. Your SIN is also used to link your products together and to keep your information separate from other customers with similar names.
Maintain our relationship with you:
- Administer your products or services, including paying claims and processing transactions
- Inform you about features or benefits of products or services you already have with us
- Collect feedback on our customer service, including asking you to fill out optional surveys
- Collect feedback on how you use our Online Services, including asking you to set your cookie preferences
- Manage your records with government agencies
- Improve our business operations, products and services
Respect the law and manage risk:
- Prevent and protect you and us from criminal activity, fraud, misrepresentation, or cyber crime
- Respond to requests to provide your information to law enforcement, courts, and/or other authorities inside and outside of Canada
- Comply with tax requirements
Offer personalized products and services and tailor your experience when you interact with us:
- Review your personal information to provide you with products and services that suit your needs
- Improve your experience by providing relevant information and offers
- Deliver advertisements for our products and services on websites and applications based on how you use our Online Services – for more information on how this works, refer to our Cookie Policy. View our cookie management policy here
Using your personal information for data analysis
We use data and analytics technologies, such as artificial intelligence (AI) to improve our business operations, products and services. For example, these technologies help us identify and automate repetitive tasks, provide competitive pricing, offer new and improved customer service options like chatbots, optimize how we manage our workflow, personalize our communications and offers, and protect our business from fraud and financial crime.
The use of these technologies involves the analysis of large amounts of information, including personal information. When we use your personal information for this purpose, wherever possible we remove parts of your information, such as your contact information, so you can’t be identified. We’ll always handle your personal information in a respectful manner.
How we share personal information
We share your personal information with other people and organizations who help us administer your products and services. Some of these people and organizations may be located outside your province of residence or outside Canada. In that case, your information will be subject to the laws of the other jurisdiction, including any law permitting or requiring disclosure of the information to government agencies, courts, and law enforcement in that jurisdiction.
Other organizations we share your information with may include:
- Government agencies
- Accounting firms
- External auditors
- Credit reporting agencies.
Other people we share your information with include:
- Personnel within our firm
- Personnel within the government agencies
We may also share your personal information with government departments and agencies, law enforcement, courts and other authorities inside and outside of Canada to meet our legal requirements and to prevent or address criminal activity, fraud, misrepresentation or cyber crime.
How we protect personal information
Protecting personal information
We take protecting your personal information seriously. We have technical and organizational safeguards to protect personal information against loss and unauthorized access, use or disclosure.
Everyone who works at our company as well as the people and organizations who act on our behalf, are responsible for protecting personal information.
To do this, we have safeguards to protect personal information from unauthorized access. These include:
- Strict access management policies
- Proactive threat monitoring
- Data encryption
- Multi-factor authentication
- 24/7 monitoring of our offices
- Controlled access to the buildings we operate in
An example of our strict access management policies includes limiting access to personal information to:
- The employees’ company or authorized contractors who need access to the specific personal information to do their job
- Other people you have authorized (examples include a power of attorney or other personal representative or advisor)
- Other people and organizations who help us administer your products and services
All employees and contractors are provided information security, privacy, and code of conduct training reinforcing the importance of protecting personal information.
How long your information will be kept
We’ll only keep your information for as long as we need it, or for as long as is required by our policies and/or applicable laws. Where appropriate, we may anonymize personal information to protect it and to minimize the amount of personal information we retain.
Your privacy rights and how to manage them
You’re always in control of the personal information you have provided to us. You can choose how your personal information is used by submitting a privacy rights request in writing or by contacting our privacy officer.
When it comes to your personal information at our company or organization, you have the following rights:
- The right to access your personal information.
- The right to correct your personal information if it’s inaccurate or incomplete.
- The right to delete your personal information.
- The right to change your consent options. This includes choosing whether you receive customer experience surveys, the use of your SIN for non-tax reporting purposes, and whether and how you want to receive information and offers from our company or organization using the personal information we collect from you throughout your relationship with us.
- The right to ask us about our privacy practices.
- The right to ask about any decision we made using automated processing. This includes being able to submit observations about the decision-making process to us.
There may be instances where we’re unable to fulfill your privacy request, subject to certain restrictions or laws. If this happens, we’ll let you know as soon as possible.
If you choose to remove your consent to the collection, use and disclosure of the personal information required to serve you and meet our legal obligations, we may not be able to continue to provide you with products and services. No matter what you choose, you’ll continue to receive information about the products and services you already have with us.
Have any concerns, questions, or requests?
Contact us by writing to our privacy officer.
Privacy officer
Joshua Morin, CPA
Privacy officer
819-485-0220
